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Politics : Formerly About Advanced Micro Devices

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To: Tenchusatsu who wrote (62427)6/19/1999 6:47:00 PM
From: Cirruslvr   of 1574714
 
Tench - RE: "I agree with everything you said."

Who doesn't? ;)

"Brand name recognition is king. No matter how many benchmarks AMD publishes on K6, K6-2, K6-III, even 3DNow!, the fact is that people associate K-whatever with el-cheapo technology. (Please don't flame me, this has nothing to do with merit, only consumer perception.)"

You are right about the K6 and K6-2, but retail consumers have no view of the K6-III because they haven't really see it yet.

"Now AMD has a chance to try and take the performance crown away from Intel. What better way to make an impact than to create a new brand name and immediately associate it with blazing-fast performance? Everyone is talking about how the tables have turned, that this is a new revolution, yada yada. Well, if AMD wants this to be a new evolution, they not going to hail the revolution with a mere evolutionary name like K7."

As said in the Pearl Jam song Do the Evolution - "It's Evolution BA-BAAAAAAY!!!!"

"Now all AMD needs is a good advertising campaign."

I really hope AMD does this and I really hope it isn't as lame as the single 3D Now! commercial that came out last year.

"Of course, AMD's marketing seems to be as effective as Gore's campaign managers, but at least AMD has something of substance to work with."

What a cheap shot! ;)
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