POPM news
IRVING, Texas, Sep 11, 2000 /PRNewswire via COMTEX/ -- PopMail.com, Inc.
(Nasdaq: POPM), a permission and affinity-based e-mail marketing company, today
announced it has launched its ENewsNotifier(TM) (ENN) affinity fan club e-mail
service for the NHL's newest team, the Minnesota Wild. Fans can sign up for the
free service to receive press releases, ticket information, 10,000 Rinks and
community relations events, special merchandise promotions and discounts all via
e-mail by clicking on the Wild e-mail newsletter link located on the Minnesota
Wild homepage at wild.com .
The Wild join over 80 professional sports teams utilizing the ENN service to
build a relationship with their fans, generate revenue and lower marketing and
sales costs. The Wild will launch a comprehensive marketing campaign to their
fans to promote the new service and plan to use ENN as a key part of their sales
program for their first season. The service will be the primary communications
vehicle when the team announces the start of single-game ticket sales today and
will be used throughout the year to promote ticket initiatives and other special
offers.
With the addition of the Wild as the 12th NHL team to begin using the ENN
service, PopMail has captured forty percent of the NHL market in twelve months.
The addition of the Minnesota Wild increases combined revenue from PopMail's
clients in the NHL by almost ten percent, representing fifteen percent of the
revenue from all sports teams combined. PopMail considers the remaining eighteen
NHL teams a strategic focus area for future revenue growth.
Bill Robertson, Vice President of Communications and Broadcasting for the
Minnesota Wild, stated, "ENewsNotifier(TM) gives us a powerful outlet to provide
our fans with the most up-to-date information on the Minnesota Wild and the
team's home, the Xcel Energy Center. We plan to use the service to build
excitement around the team now and throughout the inaugural season. We see ENN
as an extremely efficient and powerful tool to communicate with our team's
supporters and PopMail's proven track record in the sports industry made them an
easy to choice to be our partner."
Scott Hull, VP Sports Division for PopMail.com, added, "We are extremely pleased
to welcome the Minnesota Wild and the Xcel Energy Center as a client for ENN.
The strength of our products and services has allowed us to carve out a dominant
position in the National Hockey league and indeed in all of professional sports.
We look forward to working with our clients to increase revenues using these
services."
About PopMail.com, Inc.
PopMail.com, Inc. is a Nasdaq publicly traded company (POPM) and is a provider
of permission and affinity-based e-mail marketing services. The Company serves
clients that have a great affinity with their fans -- listeners, viewers,
readers, subscribers and customers. PopMail's services allow its clients to
richly interact with its fans' passions and interests. The Company serves over
550 clients in four affinity-based industries: Sports, Entertainment, Music and
Television.
About Minnesota Wild
The National Hockey League's Minnesota Wild begins play at the Xcel Energy
Center as part of the Northwest Division of the NHL's Western Conference this
October. For more information on the Wild, please call (651) 602-6000.
The Private Securities Litigation Reform Act of 1995 provides a "safe- harbor"
for forward-looking statements. Certain information included in this press
release (as well as information included in oral statements or other written
statements made by or to be made by the Company) contains statements that are
forward-looking, such as statements relating to plans for future expansion. Such
forward-looking information involves important risks and uncertainties that
could significantly affect anticipated results in the future; and accordingly,
such results may differ from those expressed in any forward-looking statement
made by or on behalf of the Company. These risks and uncertainties include, but
are not limited to, completion of definitive purchase agreements, ability to
obtain needed capital, ability to attract and retain key and other personnel,
those relating to development activities, dependence on existing management,
leverage and debt service, domestic or global economic conditions, and changes
in customer preferences and attitudes. For more information, review the
Company's filings with the Securities and Exchange Commission.
FOR MORE INFORMATION CONTACT:
PopMail.com, Inc.
Adrienne Campbell
Tel: 972-550-5589
Adrienne.campbell@us.popmail.com
or
Continental Capital & Equity Corporation
Dodi Handy
Tel: 407-682-2001
dodi@insidewallstreet.com
or
Minnesota Wild
Manager of Internet Services
Brian Hutchison
Tel: 651-602-6006
SOURCE PopMail.com, Inc.
CONTACT: Adrienne Campbell of PopMail.com, Inc., 972-550-5589, or
Adrienne.campbell@us.popmail.com; or Dodi Handy of Continenta
Capital &
Equity Corporation, 407-682-2001, or dodi@insidewallstreet.co
, for
PopMail.com; or Brian Hutchison, Manager of Internet Services
Minnesota Wild,
651-602-6006
URL: wild.com
popmail.com
prnewswire.com
(C) 2000 PR Newswire. All rights reserved.
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KEYWORD: Texas
Minnesota
INDUSTRY KEYWORD: MLM
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SUBJECT CODE: PDT
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