Well, your right about the internet sales
Tuesday November 11, 6:04 pm Eastern Time
Company Press Release
SOURCE: Apple Computer Inc.
Apple's On-Line Store Sells Half a Million Dollars in First 12 Hours
CUPERTINO, Calif., Nov. 11 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq:
AAPL - news) today reported that its new on-line Apple Store received
over 4.4 million ''hits'' and booked over $500,000 of orders during its
first 12 hours of operation. The e-doors to the Apple Store
(www.store.apple) were first opened at noon PST yesterday.
''We're thrilled by this immediate customer response to our Apple Store
and new G3 computers,'' said Steve Jobs, Apple's interim CEO. ''Apple is
really 'thinking different' about the way we do business.''
Apple's new G3 computers have significantly better price-performance
than the newest Pentium II based computers, and are built-to-order to
exact customer specifications for those customers ordering through
Apple's new on-line store.
The Apple Store is part of the company's new distribution strategy of
combining direct sales over the Internet alongside its expert resellers
to give Apple customers greater choice in how they shop for and buy
their computers. Apple's recently announced partnership with CompUSA,
the nation's largest computer reseller, is also a key part of this new
strategy.
Apple Computer, Inc. ignited the personal computer revolution in the
1970s with the Apple II, and reinvented the personal computer in the
1980s with the Macintosh. Apple is now recommitted to its original
mission to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons,
and consumers in over 140 countries around the world. |
