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Non-Tech : Rite-AID (RAD) Overdone or Done In?
RAD 0.6480.0%Oct 16 5:00 PM EST

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To: kendall harmon who started this subject12/24/2001 1:40:42 PM
From: Marty Rubin  Read Replies (1) of 700
 
Prices were reduced to increase sales. How long will payoff take? So far numbers have been down, on reduction in number of stores open and reduced cash prices. Shrinkage may be reduced at the expense of added payroll. Union are lucked up for the next 3 years at little additional cost to rad.

they said a new tv ad is running to notify customer of this reduced-prices strategy, but i haven't seen it (i watch very little tv).

if you had seen the ad and other things co is inputing to improve sales/other ("something new"), please post them here.

there are ~8 trading days till earnings (morning of 10th). it's time to make a decision on a bet for this quarter.

best luck to all.
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