Mosaic And 411HomeNet Join Forces To Bring Panoramic Tours To Home Buyers
July 21, 2000
TORONTO, ONTARIO--Mosaic Group Inc. (MGX:TSE), Canada's leading
outsourced marketing services agency, announced today it has
signed a letter of intent for a multi-year service agreement with
411HomeNet, a new residential real estate service provider with an
innovative Internet presence.
411HomeNet offers potential homebuyers a complete residential real
estate service, with Buyer Guide real estate professionals placed
locally across North America, and a growing database of multimedia
home profiles online. Providing support to homebuyers both in
person and on the Internet, 411HomeNet is a tremendous resource
for people at any stage of the home buying process, from planning
to purchase. 411HomeNet's Web site (www.411home.net) enables
homebuyers to experience homes online with detailed profiles
containing descriptions, images, and 360-degree photographs of
home interiors and exteriors. 411HomeNet also represents a unique
marketing opportunity for builders, real estate agents, and
homeowners, providing complete home profiles, for a low cost. The
Web site recently launched, with marketing efforts focused on
Toronto, Calgary, and Atlanta. Over the next several months,
411HomeNet, an affiliate of the Calgary-based Hopewell Group of
companies, will be expanding to major cities across North America.
Kamaria Photographic Images Inc., a subsidiary of 411HomeNet, will
exclusively utilize Mosaic management and field resources to
execute home photography with proprietary technology to create the
360-degree effect.
"The 411HomeNet relationship will enable Mosaic to rapidly expand
our direct to consumer home service business across North
America," said Michael Preston, CEO of Mosaic Group Inc. "By
leveraging the expertise of Mosaic's Organizational Performance
Group, we have also been able to develop and manage all the field
training for this program."
"Mosaic Group is the recognized leader in recruiting, training,
and managing field resources," said Sanders Lee, Chairman and CEO
of 411HomeNet and Kamaria. "It was clear from the onset that their
extensive North American operations and their utilization of
innovative technology to deliver exceptional results would prove
to be a tremendous asset to us. We are very excited about
partnering with Mosaic Group as we expand our program across North
America."
Mosaic Group Inc., with operations in Canada, the United States,
and Europe, provides outsourced marketing services on an
integrated basis to leading corporations serving international
markets. Fortune 500 companies turn to Mosaic to develop
innovative solutions to increase product sales and build brand
awareness through electronic marketing, e-commerce, new media
services, contract sales, merchandising, field marketing, direct
marketing, database development and management, product promotion,
corporate communications and sales force training. Mosaic trades
on the TSE under the symbol MGX. Further information on Mosaic can
be found on its Web site at www.mosaicgroupinc.com.
FOR FURTHER INFORMATION PLEASE CONTACT:
Mosaic Group Inc.
Donna Cox-Davies
Director of Communications
(416) 813-4279
email: cox-daviesd@mosaicgroupinc.com |
