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Non-Tech : International Game Technology
IGT 16.09+2.7%Dec 19 3:59 PM EST

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From: JakeStraw5/18/2009 3:03:14 PM
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IGT's Innovative MultiPLAY Video Slot Approved in 38 Jurisdictions
finance.yahoo.com
Monday May 18, 2009, 1:41 pm EDT

RENO, Nev., May 18 /PRNewswire-FirstCall/ -- IGT (NYSE: IGT) announced today that its MultiPLAY video slot has been approved and released in 38 jurisdictions including Nevada, California and Oklahoma, along with five additional pending jurisdictions. MultiPLAY video slots ( igt.com ) feature first-to-market innovation exclusive to IGT, and continue to drive "off-the-charts" performance numbers across the country. The slot is the only one of its kind in which players can choose to play up to four video slot games on the same machine - at the same time.

"IGT really hit a home run with this game," said Mike Laubach, director of slot operations at The Orleans in Las Vegas. "This game has received phenomenal response by players. Out of 2,800 games, this game is the best one on our floor - it's off-the-charts."

MultiPLAY is also a top-performer at Cache Creek in California. "The games are performing well above house average, and appeal to a wide range of players, from penny to - surprisingly - High Limit," Cache Creek Vice President of Slot Operations Russel Kinney said. "Many guests have stated the games are tremendously fun and want to know when we're getting more themes."

Mohegan Sun casino in Connecticut also has seen MultiPLAY performance numbers above the house average. "We have had a tremendous response from our guests regarding the new Multi Play games from IGT," Mohegan Sun Vice President of Slot Operations Frank Neborsky said. "The players like the idea of being able to play multiple games at once while having even more bonus opportunities."

Mirage has garnered impressive performance numbers, as well. "The performance of the MultiPLAY games has far exceeded our expectations," Mirage Vice President of Slots Aaron Rosenthal said. "The games play great, customer feedback has been excellent, and the resulting numbers are well above all of our benchmarks." Rosenthal said Cleopatra® MultiPLAY and Wolf Run® MultiPLAY have performed over 2X their zone averages. These numbers prove that MultiPLAY is a game worth introducing and keeping on any casino floor.

And the numbers are backed by credentials. Casino Enterprise Management Magazine named MultiPLAY one of its 2009 Slot Floor Technology Awards winners, selected by a panel of six slot floor operators looking for the year's most innovative products.

"Within our intensely competitive realm of penny denomination multi-line slots, Wolf Run® MultiPLAY instantly achieved and has since remained the reigning 'revenue king' at the Grand Casino Hinckley property," said Robert P. Allen, corporate vice president of slot operations Grand Casinos Minnesota. Allen has 2,000 penny themes on his floor, and Wolf Run® MultiPLAY is outperforming all of them. "After over 70 days on the floor, it's clear that mere novelty is not driving the performance - this game has real substance and strong player appeal."

In addition to playing up to four video slot games on the same machine at the same time, players can hit four progressives sequentially or even hit four bonuses on one spin. Bonus rounds fill the base game screen, and play one after the other. "It's the multi-hand video poker experience now in a multi-game video slot for the very first time," said Ryan Griffin, IGT product manager for Standard Products. "And the flexibility, superior design and options provided by MultiPLAY Video Slots set it apart from all the competition."

MultiPLAY Video Slots themes available today include Cleopatra® MultiPLAY Video Slots and Wolf Run® MultiPLAY Video Slots. A variety of additional themes are already in development, guaranteeing to keep casino floors fresh with new content.

"The performance on the games has been outstanding," said Matt Wetzell, director of slot operations at Casino Fandango in Carson City, Nev. "This is the best game to come out in years. MultiPLAY has consistently performed between 3.5 to 4.5 times better than the average Casino Fandango game. And we are definitely ordering more."

Casino operators can configure MultiPLAY video slots to let players choose how many games they want to play at any given time. "This option, alone, makes MultiPLAY video slots the most player-friendly product of its kind available on the market," Griffin said.

Another benefit is the screen layout with four equal-sized game screens, causing less eye strain and making it easy to follow the action. Plus, each game spins independently, allowing a clear understanding of each outcome.
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