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Technology Stocks : America On-Line: will it survive ...?

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To: grogger who wrote (61)8/19/1996 4:48:00 PM
From: Mark The Trader   of 13594
 
AOL will remain in business, I just think its way overpriced at this level based upon the amount of competition they have and the fact that no matter how you slice it they cant offer good real internet access that will compare to what you get with the other local ISP's
out there. They have that huge subscriber base because of the aggressive advertising and they were among the first to offer on-line access throughout the US . When they were building that big base
the internet was not as easy to access as it is today, thats going to be one of their biggest problems. local ISP accounts, telephone companies, cable companies and other on-line services offering better access at a fraction of the cost. AOL needs to offer true internet access that is reliable (probably wont happen because of the AOL front end you have to go through before you get on-line), and at a cost that is competitive with every one else. I hate to sound like a broken record but its not revenues thats important its earnings, as competition
grows they will have to advertise more, ramping up Europe will also be very costly. As I said to you in my past post do your own research
and make your own opinions , if you still like what you see then
hang on , but dont make the mistake of falling in love with this stock. I have fallen into that trap a few times and lost big time.

Mark
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