How high will Microsoft fly? Message Board

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Technology Stocks : How high will Microsoft fly?

MSFT 472.94

-2.2%

Jan 2 9:30 AM EST

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To: Al Bearse who started this subject	11/23/2001 3:33:21 PM
From: DiViT	of 74651

Xbox Rings Up Big Sales for Retailers as Holiday Shopping Season Opens biz.yahoo.com ``The Xbox launch was the best launch I have ever been a part of, and that goes all the way back to launches like that of Nintendo Entertainment System, Super NES, 3DO and Atari,'' said Dan DeMatteo, president of Gamestop Inc. ``It was the first time in recent memory we didn't have to air-ship product to meet the launch date. The momentum continues even after launch. We continue to sell everything we can get.'' The launch smashed many retailers' single-day sales records. According to Peter Roithmayr, vice president of merchandising at Electronics Boutique, ``It (the Xbox launch) was incredible. We had the single largest sales day in Electronics Boutique history Nov. 15. This was a record we thought would take forever to be broken. We have seen a very strong software and accessory attach beyond the first day of sales. Product continues to ship from Microsoft on a very timely basis, and consumers are obviously pleased.'' Microsoft's replenishment strategy is ensuring that more than 100,000 consoles are shipped to stores every week through the holidays. Microsoft is on track to greatly exceed this number in advance of the Thanksgiving weekend, the busiest shopping time of the year. By the end of the holiday season, Microsoft will have shipped between 1 million and 1.5 million Xbox units to North America.

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