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Microcap & Penny Stocks : SEDONA Corporation (SDNA)

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To: Annie who wrote (63)	2/26/1997 11:22:00 PM
From: Mike Heimbuch	of 731

Hello to all Torrey Pines said they were a bit ahead of the curve as far as the significance of analyst watch at this time. Connie Lerner of Broad Capitol told me this week that further analyst coverage is premature at this time. George Gray of Sedona is leading the charge on round-the-country sales of GIS/mapping products. He is a VP there with long experience in a big company - says this year has been the most exciting of his career - was lucky to catch him in his office as he spends much time on the road - he described the nature of sales of this technology and how they are typically received - and that Sedona products are easy to explain and generating great interest. His individual sale presentations are to very large organizations (military, aerospace, US dept's. etc) and a typical size is around 1 million or higher. He reiterated that reaching some broadly accepted open GIS standard is not the conerstone of Sedona's business plan. The GIS spectrum includes developing standards - in stages- for an entire array of functions - some large - some small - often developed in conjunction with other companies - the best net result of which is the tendency for future partnering to occur as the result of project success. Companies are aligning for GIS stuff is what I hear. Sedona is indeed involved heavily in this type of exercise. In my estimation, this effort is what is so significant about the quality of upper level management SCNG now enjoys. These folks did not come here for their health - nor were they washed out - but they did come for the excitement of major growth potential. Gray expects that we will be hearing a series of good press releases prior to July of this year - and that 97 will be exciting for all. I believe it is the unknown potential of these partner relationships being developed - which makes it difficult to establish a believable range for growth of revenues. Mike H

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