Here's the CNBC-WSJ article referenced at the end of the CNBC spot:
msnbc.com
Here's a portion:
ÿ ÿ<<ProNetLink, an import-export Web company featured as Stock
Genie's "pick of the month" for March, paid $50,000 to Stock Genie.
Glenn Zagoren, who handles marketing for ProNetLink, says the fee was
well worth the exposure that it gave the upstart company. (ProNetLink
also was the subject of a recent Heard on the Net column.)
ÿ ÿ ÿ ÿMr. Zagoren says he was shocked when Stock Genie sent out bulk
e-mail to its users that included a release from a brokerage firm critical of
ProNetLink. "That wasn't what we retained them for," Mr. Zagoren says.
"We were very upset about that." When he complained, he says, his Stock
Genie contact said the mailing was an accident, sent out because Stock
Genie mistakenly thought the release had come from ProNetLink itself.
ÿ ÿ ÿ ÿStock Genie later sent out another mailing, telling recipients that it was
committed to passing along both good and bad news - and included three
positive news releases about the company.
ÿ ÿ ÿ ÿMr. Zagoren says users understand that Stock Genie is being paid by
the companies it promotes. "I think people recognize it for what it is: an
advertisement," he says.>> |
