Zonagen (zona) - good buy? Message Board

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Biotech / Medical : Zonagen (zona) - good buy?

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To: Bruce Rosen who wrote (6464)	5/5/1999 6:04:00 AM
From: Linda Kaplan	of 7041

Bruce: We really can't agree about that. There's no logical scenario that would have Schering persuing an approval, selling into pipeline and purposely not ending up with sales. The drug failed to sell in Mexico. It didn't fail to sell because Schering purposely wanted it not to sell. It's safe to assume that the intention was to generate sales and impress everyone with the good sales, and that intention failed. They did push initial sales; they couldn't sustain them because the patients didn't buy them. --Linda

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