TRI-VISION INTERNATIONAL LTD./LTEE - $1,700,000 AD
CAMPAIGN SIGNALS THE ARRIVAL OF TRI-VISION'S V-GIS (TM)
V-CHIP PRODUCTS IN THE U.S.
TORONTO, ON-- Tri-Vision International Ltd./Ltee reports that its $1,700,000
advertising campaign is underway as part of the company's regional test launch for its
V-gis(tm) V-chip Decoder product.
With products now selling in stores around Chicago, Nashville andIndianapolis,
Tri-Vision's campaign of prime time television advertisements, print ads and public
relations activities is set to raise consumer awareness for the product.
The V-gis(tm) v-chip products are now on the shelves in the three participating retail
chains: Sam's Discount Warehouse, Toys 'R Us and H.H. Gregg. Sam's Club has
committed 132 stores and has made V-gis(tm) a feature product. Toys 'R Us is
launching in their entire base of 700 stores across the U.S.
QVC, one of the major TV shopping channels, will start selling
the product on October 21st.
Tri-Vision's test launch aims to reconfirm company forecasts based on two national
market research surveys undertaken by Market Facts last year that indicated sales
potential of 2.8 million V-gis(tm) units within 12 months of a national launch. In addition,
recent independent surveys support the existence of a significant market for the product.
"SILENCE THE VIOLENCE" SEMINARS UNDERWAY In conjunction with the
regional launch, a public awareness campaign entitled "Silence The Violence",
sponsored by Tri-Vision, is underway with awareness-raising seminars for parents. In a
series of seminars, author Dr. Joanne Cantor, psychologist Dr. Brad Frank and other
experts will address the rise in violence surrounding children on TV and at school, while
offering parents practical suggestions to curtail this encroaching epidemic.
TRI-VISION APPOINTS NEW AUDITORS
In other news, Ernst & Young, one of the leading auditing and accounting firms in North
America was appointed as auditor or Tri-Vision, at its Annual General Meeting held
Friday,September 25, 1998.
Tri-Vision International Ltd./Ltee is a public company founded in 1986 and trades on
Canada's Toronto Stock Exchange under the
symbol TVL.
Tri-Vision Electronics Inc., a wholly-owned subsidiary of Tri-Vision International
Ltd./Ltee, holds the exclusive global rights to the proprietary v-chip technology
developed by award-winning Canadian inventor, Tim Collings.
For investor information, contact Century Communications Corporation at (888)
298-8551 (toll free), visit the Company Website at www.tri-vision.ca or e-mail to
tri-vision@tri-vision.ca. For public relations information, contact McGee Best Frank &
Ingram at (615) 255-6234 ext. 129 or e-mail to cc@mbfi-nashville.com. Visit the
V-gis(tm) Website at www.v-gis.com.
The Toronto Stock Exchange has not reviewed and does not approve or disapprove of
the adequacy or accuracy of this release.
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