America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Brent D. Beal who wrote (6502)	12/18/1997 12:44:00 PM
From: Eric Klein	of 13594

Ad revenue, what ad revenue? From today's Wall Street Journal: Leading Web-Ad Seller Says It Sees Red Flags It's one of the Internet's most vexing dilemmas: Despite the Web's explosive growth, on-line advertising isn't paying the bills. Now there's new evidence that any payoff from Web ads remains years away... With Web ad revenue continuing to disappoint, some observers are starting to question whether it ever will be the Web's economic foundation. Talk is growing that on-line shopping and other commerce, not ads, will finally make the new medium profitable. To make matters worse, many media buyers say the price of Web ads is falling due to heavy discounting by big sites and competition from cut-rate space sold by companies such as FlyCast Communications Corp., which auctions off the thousands of unsold ad spots that plague Web sites. Here's the link for those who have a WSJ subscription: interactive.wsj.com.

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