<Date: Fri, 21 Nov 97 12:03:05 -0900
From: EvangeList <evangelist@apple.com>
Subject: PR - Apple Will Donate 10$ of Each Mac OS 8 Sale
This announcement is from:
Apple PR
Apple Computer Inc. announced today that it will donate U.S. $10 for
every consumer purchase of Mac OS 8 software before Jan. 15, 1998 to one
of the following charities: The Humane Society of the United States,
which promotes the humane treatment of animals of all kinds; Second
Harvest Food Bank, which collects and distributes more than 500 million
pounds of food to people in need each year; or The Make-A-Wish
Foundation, which fulfills the special wishes of children under the age
of 18 who have life-threatening illnesses. All contributions will be made
in the name of the consumers who participate in the upgrade program.
Since its introduction in late July 1997, more than two million Mac OS 8
units have been shipped worldwide. The software is available for an
estimated retail price of U.S. $99, while an upgrade version costs an
estimated retail price of U.S. $69. Mac OS 8 is the latest operating
system software release for the Macintosh--and the most significant Mac
OS upgrade since 1984. Mac OS 8 also represents the latest milestone in
the Company's operating system strategy which includes the delivery of
ongoing Mac OS releases and system updates, as well as Rhapsody, the code
name for Apple's next-generation operating system.
Mac OS 8 includes a multitude of new features and technologies to offer
customers an improved user experience with increased productivity and
efficiency, greatly simplified Internet access and leading-edge tools,
state-of-the-art multimedia capabilities, and enhanced performance and
stability.
For additional information on Mac OS 8, please visit the Mac OS 8 website
at:
<http://www.macos.apple.com/macos8/>.
---------------------------------------------------
Are sales and earnings that good at Apple that we can give away money? Maybe this bodes well for earnings this quarter, or maybe not!
Perry |
