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Gold/Mining/Energy : Nuvo Research Inc

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To: Ron Nairn who wrote (6572)1/25/2001 8:44:56 PM
From: DaveAu  Read Replies (1) of 14101
 
Anyone have a marketing background ? I'm wondering what "launch" means literally when they say the product will be launched in March. Does that mean the product will be available in the pharmacies ? Does it mean that the sales will start in March ? Is that when the salesmen start calling the doctors? Or does some of this start happening ahead of time ? Maybe launch just means the marketing brochures will be ready and the salesmen will be briefed?

Keeler claimed they had already presented Pennsaid to various parties in Britain last year. Is there any chance that the product is already being prescribed ?

Dave
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