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Strategies & Market Trends : Working All Day, But Trading Behind the Bosses Back Thread

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To: Mark[ox5] who wrote ()2/26/1999 11:25:00 PM
From: lazarre  Read Replies (1) of 779
 
Mark or Anyone,

Saw this on a couple of other boards. Should we be concerned?

Seems to me either very big freaking news or science fiction. If its the former, well, what does it mean to our broadband/fiber buddies?

<<

By Lauri Pappinen
InternetNews.com Sweden Correspondent International News Archives

[Stockholm, SWEDEN] Swedish utility company Sydkraft recently began using its
power lines to feed end users with high-speed Internet connections, providing a
permanent connection at a flat rate.

The company is using Digital PowerLine technology from NOR.WEB, a joint venture
between Nortel and British company United Utilities. PowerLine allows users to
connect to a permanent connection without using a phone line.

Electric Internet access marks the latest trend in European connectivity. Italy began
testing a similar service in Rome recently.

To provide the service, Sydkraft has teamed up with leading Swedish Internet service
provider Tele2. Under the agreement, Sydkraft will use Tele2's infrastructure to connect
customers to the Internet.

"This is broadband technology that goes directly into the users' homes," said Pelle
Hjortblad at Tele2.

The service currently has 100 subscribers, but the company said if all goes well, it will
sign on more users.

"We think the potential in this type of market is great. This is an investment in developing
new services to our customers," said Jonas Svantesson responsible for marketing at
Sydkraft. He added the program could potentially serve one million customers.

Sydkraft said it thinks that small enterprises and home office, along with regular homes,
will be the main market for its new service.

The company plans to charge a flat rate of around $45 per month, which gives users up
to 1 Mbps in both directions. A special modem-type box is also needed, which costs
around $300.

The price structure for connecting the Net via the power lines is about the same as the
cable operators are charging in Sweden. But not everyone has cable connection, which
gives connection through power lines a big advantage, because this is available to every
house.

Flat rate offers are sparking a lot of interest at the moment, because with all dial-in
connections, users have to pay a charge per minute to the phone operator in the
Swedish market. >>>

L
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