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Strategies & Market Trends : Mish's Global Economic Trend Analysis

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To: NOW who wrote (65996)	6/9/2007 12:43:23 AM
From: Webster Groves	Read Replies (2) of 116555

Drug companies do not MARKET to doctors. They rather use doctors as an extension of their sales force. Drug companies market to the end-user overwhelmingly nowadays. The amount of money they spend on silly dinners is insignificant to the amount spent on direct advertising and more importantly, to lobbyists inside the Washington beltway. If you think a $100 dinner lavished on 10,000 doctors is a significant cost, try advertising in top magazines and online to reach a market of 300,000,000 pill swallowers. wg PS - Cruise line perks to eager on-board doctors still available. Sign up now. No experience necessary (almost).

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