Bill Wexler's Dog Pound Message Board

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Non-Tech : Bill Wexler's Dog Pound

REFR 1.540

-1.3%

Dec 12 9:30 AM EST

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To: DanZ who wrote (6608)	2/9/2000 10:22:00 AM
From: Kevin Podsiadlik	Read Replies (2) of 10293

Consumers vote with their wallets and they put Zicam in the top 2% of cold remedies in November and December. Cold remedies. I'm going to take a wild shot that that list excludes 95% of the cold-related items you would find for sale in your neighborhood pharmacy, as mainstream products such as Dristan and Robitussin do not bill themselves as "cold remedies". "Cold remedies" specifically refers to all those homeopathic concoctions that have been railed against on this thread more times than I care to count. In other words, Zicam is outselling all the Flu Formulas, Slippery Elms, and all the others that few people have even heard of. Probably Zicam shares that "top 2%" zone with the only other nationally marketed "cold remedy" brand, Cold-Eeze. What an accomplishment for Zicam, outselling products that are sold out of someone's living room! Go ahead, tell me to my face I'm off base here and that Zicam has sales figures comparable to Nyquil. Make my day.

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