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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank

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To: Jenna who wrote (6632)3/27/1998 8:59:00 AM
From: Magnatizer   of 120523
 
Jenna

GNCI is taking on a new look in their store locations. They are now offering oils, hair products, candles, aromatherapy and other "in" products. I was in one of their stores near me and the layout is fantastic. No longer does it feel like a pill warehouse. Don't worry though they still have the "muscle" section in the back out of view so that market should not deteriorate much.

I asked the store manager how the new look was going. He said net sales up about 25% per location. Margins were "very high" on the new items. Unfortunatly the company only has 7 locations with the new look. many of the stores have the new products but it was the look that invited me into the store. Very open and inviting.

ht
david
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