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Technology Stocks : Apple Inc.

AAPL 278.79

-0.7%

Dec 5 9:30 AM EST

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To: Edward Boghosian who wrote (6633)	12/6/1997 6:11:00 PM
From: Marc Newman	of 213173

Edward, hang in there! This is a stock that you have to sell on the spikes but it is also a pretty safe investment in the sub-$19 level. I try to look at Apple purely from a business perspective. Ie, forget where it has been in the distant past, and only look where it is going in the next year or less. Try to take advantage of the street being against it. And try to take advantage (cold as it may sound) of the people forced to sell it for a tax loss this time of year. I think you're right that the lack of a CEO is putting a drag on the stock, not that it causes people to sell but that it causes fewer to buy. However, this can all change in an eyeblink and January might be a good time for the co. to lay out a stronger roadmap as to where Apple is going. With all their cash, technology, and brand name they have a lot of options. Where I disagree with you is the quarterly results. I think Apple has plenty of cushion to boost the numbers into profitability. Right now I'm thinking .05-.14 on the positive side. Last year's Christmas was terribly disappointing on $2.1 billion in revenue. This year's Christmas would be a success on $1.75 billion in revenue. That's the difference. Last year was not a big PC Christmas for the Mac or the Wintel crowd. This year is supposed to be different. The G3 machines are moving and have a good profit margin. Last year Apple had shortages of their powerful desktops. This year there is good availability. Last year Apple had no PowerBooks. This year they have an incredible array. Last year Apple had the clones eating away--this year the cloners are quiet and have nothing left on the high end. We'll see soon enough. As always, any discussion and/or channel checks re: how this quarter is going is welcome from anyone. Good luck to both of us, Marc

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