MySoftware Company Adds Strategic Product to Suite of Direct Marketing Tools
MyContactManager(TM) Helps Small Businesses Organize Contacts and Effectively Utilize MyProspects.com(TM)
March 23, 1999 07:00 AM
PALO ALTO, Calif., March 23 /PRNewswire/ -- MySoftware Company MYSW , a leading provider of direct marketing software and Internet services for small businesses, today announced the release of MyContactManager, an easy-to-use product allowing small businesses to quickly organize their contact and prospect data. The latest addition to MySoftware's suite of direct marketing solutions, MyContactManager directly integrates with MyProspects.com to help small business professionals find new customers and profitably grow their businesses.
Designed with small businesses in mind, MyContactManager organizes contacts; tracks day-to-day activities; prints contact reports, address lists, mailing labels and envelopes; and even schedules follow-up dates with a convenient pop-up calendar. Getting started is easy, just select a pre-formatted data entry template or easily customize one to match specific needs. Start entering data immediately or import existing data from a variety of database files, including MyMailList(R), Access(R), ACT!(TM), Excel(R) and more.
In addition to being an easy-to-use, intuitive contact management product, MyContactManager works in conjunction with MySoftware's revolutionary Internet service, MyProspects.com. This allows small businesses to directly download a list of geographically and demographically targeted customers into a special MyProspects.com data entry template in MyContactManager.
"Small business customers tell us that their number one asset is their customer base. They need a simple and easy-to-use product to help them manage critical customer and prospect information," said Julie Demsey, product manager at MySoftware Company. "MyContactManager perfectly fits that need."
"Our goal is to provide a complete solution to our small business customers," said Robin Goldberg, vice president of marketing. "We've delivered MyProspects.com to help small businesses find new customers, MyContactManager to help organize this information, and MyFileBackup to protect this critical part of their business. By combining these products with our mailing and publishing products, anyone can turn their PC into a direct marketing powerhouse."
MyContactManager requires Windows 95/98 or NT, 16MB RAM, 16 MB hard drive space, a mouse, and a 2x CD-ROM drive. The suggested street price is $49.95.
About MySoftware Company
MySoftware Company is the world's leading provider of productivity software and Internet services for small and mid-sized businesses. By combining powerful software with effective, affordable Internet and annuities solutions, anyone can turn their PC into a direct marketing powerhouse. Complementing its retail software products, MySoftware's Internet services are dedicated to helping businesses find new customers (http://www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small and medium-sized business customers. More information on MySoftware and its alliances and products is available on the World Wide Web at mysoftware.com.
SOURCE MySoftware Company
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