NEWS......................
(COMTEX) B: THE CHILDREN'S BEVERAGE GROUP, INC. ENTERS INTO
EXCLUSIVE
B: THE CHILDREN'S BEVERAGE GROUP, INC. ENTERS INTO EXCLUSIVE
MARKETING
Agreement With Sweet Ripe Drinks, Ltd.
NORTHBROOK, Ill., July 7 /PRNewswire/ -- The Children's Beverage
Group, Inc. (OTC Bulletin Board: TCBG) has named Sweet Ripe Drinks,
Ltd. as its exclusive Canadian marketer of the unique, patent pending
"rip it sip it(TM)" straw-in-the-pouch drink package.
Sweet Ripe Drinks, Ltd. will be marketing TCBG's exclusive drink
packaging with its best-selling Canadian brands including Allen's Apple
Juice and Everfresh.
According to TCBG's President & CEO, Jon Darmstadter, "The decision to
combine The Children's Beverage Group's innovative packaging with
Canada's most popular drink brands is a natural one. We are combining
what we feel is the world's finest liquid pouch packaging with Canada's
largest and most respected brand marketer of juice products."
Alan Leyland, CEO of Sweet Ripe Drinks, Ltd., says that, "This is a
natural line extension for the company. As one of Canada's leaders in
innovative product and packaging, The Children's Beverage Group's
unique stand-up pouch allows us to enter the Canadian youth beverage
market by offering our leading brands in a way that we feel will be a
big hit with the younger audience. It will help build more and better
brand loyalty as the younger market grows older and transitions to
adult drink packaging, while still enjoying the same great taste they
grew up with."
The Children's Beverage Group is a unique beverage company directed at
the billion dollar-plus children's beverage market. Established in
1995, the Company's mission and goal has been to create cutting edge
products using the latest in packaging technology under its trademarked
"BrainForest(TM)" spring water and fruit juice product line. It
features a patent pending, self-contained fluid dispensing system known
in the trade as the "rip it sip it(TM)" system. The Company's products
will be marketed this Fall by national retailers like Wal-Mart (NYSE:
WMT) and Winn-Dixie (NYSE: WIN).
For Additional Information & Real Time News:
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SOURCE The Children's Beverage Group, Inc.
-0- 7/7/98 /CONTACT: 888-338-3367, for the
Children's Beverage Group/
CO: The Children's Beverage Group; Sweet Ripe Drinks, Ltd. ST:
Illinois IN: FOD SU: LIC
*** end of story ***
Brian $^) |
