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Technology Stocks : Apple Inc.
AAPL 277.96-0.3%Dec 8 3:59 PM EST
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To: Sowbug who wrote (6815)12/13/1997 3:33:00 PM
From: Eric Yang  Read Replies (1) of 213174
 
Sowbug, I only pose the question "why Apple is using only slower speed G3s?" to point out what I believe is Apple's new and smarter product strategy. Sorry I didn't make it more clear.

It's too bad that most people in the PC world are ignorant of the importance of memory architecture in system performance and fall for Intel's clock speed marketing. As you've point out, clock speed does not equal performance. Performance = cycles/sec (MHz) X average instructions/ cycle. That's what I spend most of my time trying to show to the readers of my MacEvolution page.

From a technical point of view, I believe that the G3s do have a lot of head room in terms of clock speed. The fact that Apple choose to use G3 at these conservative speeds and still able to meet the performance goals means that there will be less likelihood of processor shortage.

While G3 hasn't utilized all the process improvements of the Mach 5 it is already at a mere 67mm^2. The small die size of G3 and Mach5 means that theoretically 2 to 3 times as many chips can be produced from the same wafer. Of course in the initial production phase the higher defect rate associated with moving to .25 process will wipe out the gains in chip/wafer count. But in a few months yield will improve and cost will drop significantly.

I think we're seeing a smarter Apple.

Eric

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