Wah and All: Full Iomega Ditto Release. Software again? hmmm. Sure like to see the word standard in headlines...
Iomega's New Tape Drive Sets New Standards In Backup Affordability With 1-Step...
Received: September 03, 1996 11:01am EDT From: Business Wire
BW0054 SEP 03,1996 6:17 PACIFIC 09:17 EASTERN
( BW)(IOMEGA)(IOMG) Iomega's New Tape Drive Sets New Standards in
Backup Affordability with 1-Step PC Insurance
Business Editors/Computer Writers
ROY, Utah--(BUSINESS WIRE)--Sept. 3, 1996--Iomega Corporation
(NASDAQ: IOMG) today announced the Ditto 2GB drive, a new two
gigabyte tape backup solution which has enough capacity to protect
most of today's computers on one cartridge. Utilizing its own tape
technology, Iomega will also offer Ditto 2GB cartridges. For pennies
per megabyte, Ditto 2GB is one of the easiest and most cost effective
solutions for consumers to insure information on their computers.
Shipping now, the Ditto 2GB has an estimated street price of
$199.95 for the external version and $149.95 for the internal
version. Ditto 2GB is a portable, light weight tape backup system
that allows consumers to easily and quickly insure the contents of
their hard drive by saving and protecting their important files,
including home finance information, tax returns, photos and graphics.
Consumers simply click the 1-step icon and continue working while the
Ditto 2GB drive saves their valuable files in the background.
"With this product, Iomega is setting new standards which focus
on the customer's current needs and wants," said Crawford Del Prete,
vice president of storage at International Data Corporation. "With
Ditto 2GB, Iomega has raised the bar by defining precedent-setting
levels of price and capacity."
Sony Recording and Energy Group (RMEG) will manufacture Ditto 2GB
tape cartridges, utilizing Iomega's 2GB format, while Iomega will
manufacture the Ditto 2GB drives. Drives and cartridges will be sold
under the Iomega Ditto 2GB brand.
Ditto 2GB offers two gigabytes of protection for a price less
than current tape cartridges on the market. Ditto 2GB cartridges are
available for as low as $19.95, as compared to competitive cartridges
which cost $30 to $35.
New Drive and Media Standards
"The model in the PC industry has been to increase performance
while lowering cost. However, the tape industry has not followed
suit," said Michael L. Joseph, director of Ditto business
marketing. "By creating our own tape format, Iomega can break all
the rules by offering customers what they want - the right capacity,
at the right price."
Ditto 2GB offers the same enhanced features as Iomega's other
Ditto products, while adding a variety of new features designed to
make it even easier for consumers to protect their important
information:
1-Step Backup: Offering true 1-step point-and-click backup, a
single click of the mouse on the 1-step icon backs up the crucial
information on the hard drive while the user keeps on working. Ditto
2GB will even remember to backup when the user forgets.
Easy to Install: Consumers can go from box to back up in about
five minutes with Ditto 2GB's new enhanced software on CD-ROM, which
includes a fun and informative multi-language installation, allowing
them to choose between seven foreign languages for truly global
flexibility. Simply plug the Ditto 2GB external into the printer
port (with pass through capability for the printer), while the
internal version easily fits into any 5 1/4" drive bay.
Universal Support: Ditto 2GB is specifically designed to read and
write Ditto 2GB cartridges and will also read other tape formats
created on Iomega drives, including QIC-80, QIC-80W, TR-1, QIC-3010,
QIC-3020, TR-2 and TR-3.
Extensive Software Compatibility: Compatible with Windows '95,
Windows 3.1 or higher, DOS, Novell and Lantastic. Windows NT
software upgrade is available as an accessory option.
Full Line of Ditto Products
Iomega carries a full line of Ditto tape backup drives with
storage capacities ranging from 800MB up to 3.2GB. In line with
Iomega's overall strategy to offer the most affordable storage
solutions to the widest range of consumers, the U.S. estimated
street price of the external Ditto Easy 3200 is expected to be
reduced to $249.95 from $299.95, and the internal Ditto Easy 3200 is
expected to be reduced to $199.95 from $249.95. The estimated street
price of the external Ditto Easy 800 remains at $149.95.
Iomega also offers a line of Ditto accessories including: Ditto
tape cartridges; Ditto Dash, an accelerator card that cuts backup
time in half; the Ditto carrying case, a lightweight case for safe
travel of the external drive; "cartridge caddie" for multiple media
storage needs; and a software upgrade kit to support Windows NT.
Iomega Corporation provides personal computer storage solutions
that help people manage their computer stuff -- anywhere. These
solutions include: Zip drives and disks; Jaz one-gigabyte drives and
disks; Ditto tape backup drives and tape cartridges; and the
Bernoulli line of removable drives and disks. Used in homes,
business, government and education, and by creative professionals,
Iomega storage solutions are available through computer retail
stores, resellers and major distributors. The Company can be reached
at 800-MY-STUFF (800-697-8833). Iomega's World Wide Web page can be
found at iomega.com. |
