SatyamOnline's new model to help count Net 'impressions'
satyamonline.com
Our Hyderabad Bureau (ET)
8 OCTOBER
THANKS to a new advertising effectiveness measuring model introduced by SatyamOnline, the country's first and largest private ISP, advertisers on the Internet need not pay a lumpsum amount based on monthly space buying pattern.
Instead, they can measure the number of times the advertisement appears while browsing the Net (called impressions) and pay only for that exactly. This measuring model is a globally accepted technique to help businesses that advertise online.
This solution which can help optimise advertising spends and ensure maximum returns on investment has already found favour with many businesses advertising on SatyamOnline, said a Satyam press release here on Friday.
Ms Padma Chandrasekeran, vice-president, Online Business - Satyam, said, ?This new service from the SatyamOnline portal stable offers the advertiser an opportunity for direct measurement of an advertisement campaign, ensuring no wastage of money and a more focused target reach.
"This solution also helps SatyamOnline deliver the committed number of impressions to a customer, ensuring customer loyalty and satisfaction."
SatyamOnline has also added another feature to this package, an ?ad management system?, which can effectively plan, monitor and schedule advertisements as per client requirements. Using this system, the advertiser can define the frequency of his/her ads (as to which part of the day/night should the ad appear), assign weightage to the campaign (which ad should appear when) and also provide a log report (visitors to the site).
SatyamOnline, the portal site and its channels delivering interactive and comprehensive content on a wide range of topics like automobiles, music, shopping, news, movies, etc, have a high visitor base, who not only seek the contents provided but also participate in online shopping.
Essentially, the purchase and sale of goods and services offered. This has helped SatyamOnline to attract a lot of high profile advertisers who use SatyamOnline and its channels to reach out to a new and emerging audience, the Netizens, the release said.
With the introduction of an advertising model like the impression-based model, Satyam provides a measurable and objective specific opportunity to its advertisers, it added.
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