News - support for Linux, Unix and wireless
Multiactive Software Announces Development
Plans for Award-Winning Entice! E-Business
Solution
Plans Call for Cross-Platform Support of UNIX and Linux Servers as Well as Mobile
Computing Integration
VANCOUVER, British Columbia, Jan. 12 /PRNewswire/ -- Multiactive Software Inc. (Toronto: E - news), a leading
provider of e-business front office solutions, announced today its plans to develop cross-platform support and mobile
computing integration for its award-winning Entice!(TM) e-business solution. Entice!, Multiactive's flagship product, is
a corporate enterprise solution that allows today's traditional business to easily implement Web site personalization
and e-commerce functionality. Both development efforts are currently in progress and will be delivered to customers
later this year.
The Entice! Server, which currently runs on Microsoft's Windows NT Server with Internet Information Server (IIS), will
be able to operate on other platforms such as UNIX or Linux servers. This enhancement will allow organizations a
greater selection in choosing the appropriate server for their business.
``Multiactive's mission has always been to develop software that is focused on our customers' needs,' says Brent
Halverson, President, Multiactive Software. ``We want to provide our customers with a choice of platforms when they
implement Entice!, and as a lot of the larger organizations are currently using a UNIX or Linux server, it makes perfect
sense to develop Entice! to meet their needs.'
Entice! will also allow users to take advantage of the forthcoming advancements in mobile computing through support
of the Wireless Application Protocol (WAP). In particular, users who currently use the Entice! One to One Designer to
easily build personalized Web sites, can extend the functionality to pages viewed using their Internet-enabled wireless
device. Other integration opportunities are also being explored.
``There will be over 600 million global, Internet-connected mobile users by 2003 according to Forrester Research and
the Gartner Group,' says Halverson. ``Many of these users will be the customers of our Entice! customers. So, once
again, this move comes down to delivering a customer-centric solution that keeps our customers on the forefront of
the new economy.'
``The mobile computing market -- particularly in Asia and in Europe -- is on the verge of a global explosion,' said Terry
Hui, Chairman, Multiactive Software. ``And with our existing global presence, Multiactive is well positioned to
accelerate growth and capitalize on the changes that are taking place.'
About Multiactive Software
Multiactive Software Inc. is a leading developer of innovative e-business, sales, marketing, and customer management
software, including Entice!(TM), ecBuilder©, ecBuilder Pro©, Maximizer(TM), and Maximizer Enterprise(TM).
Designed to attract and retain customers, these award-winning applications are used by more than a million people
worldwide.
Multiactive Software has won numerous awards over its 13-year history. This includes the recent distinctions of the
``Best of COMDEX/Fall 1999' award from PC WEEK, the Computer Reseller News ``Recommended' award, and
finalist for the Software & Information Industry Association's 2000 Codie Awards in the category of ``E-commerce
Software -- Best Product.' Multiactive also won a Codie award for developing the ``Best Internet Commerce Software'
of 1999.
The company has offices located throughout North America, Latin America, Europe, and Asia Pacific and a customer
base that includes such leading companies and institutions as Siemens, BankBoston, Travelers Insurance, Virgin
Records, and Pennzoil. To find out more about Multiactive Software and its products, call 800-804-6299 or visit
www.multiactive.com.
This release may contain certain forward-looking statements reflecting Multiactive Software Inc.'s current expectations
in the electronic business and sales and customer management software markets. Investors are cautioned that all
forward-looking statements involve risks and uncertainties, including, without limitation, changes in market and
competition, technological and competitive developments, and potential downturns in economic conditions generally.
Additional information on these and other potential factors that could affect the Company's financial results are detailed
in documents filed from time to time with the Ontario Securities Commission.
NOTE: All trademarks or registered trademarks stated herein are properties of their respective owners.
SOURCE: Multiactive Software Inc. |
