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Strategies & Market Trends : India Coffee House
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To: Nandu who wrote (7012)9/17/1999 7:41:00 AM
From: JPR  Read Replies (1) of 12475
 
Nandu:
Reach is the same as readership for a print medium, while for TV it would be the viewership and for radio the listenership.
U explained it very well, Thanks.

Are you trying to argue something here? If so, it would be better if you leave off this socratic method, and state what your position is.

I was neither Socratic, nor sarcastic, nor sociopathic (hostile) but plain confused on the semantics.
With regards
JPR
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