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Politics : Ask Michael Burke

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To: K. Law who wrote (684)8/23/1996 1:45:00 PM
From: Knighty Tin   of 132070
 
K, the lower component prices have definitely helped the pc makers this quarter. In fact, that is the main reason Dell blew the doors off of its quarter. With their low inventories, they were able to take advantage of lower component prices that were falling even faster than pc prices. I have often mentioned this as the reason I expect the boxmakers to have one last good quarter, though Compaq and Gateway and Micron Electronics and Hewlett-Packard and IBM made that a very questionable idea with their stinko quarters. One more good quarter or not, the large "absolute" moves in component prices are over. 16 Mbit DRAM chips are now selling for little more than half of what 4 Mbit Dram chips were selling for last year. DRAM was once the most expensive part of the box. It is now a nonevent, despite the extra DRAM in new models. Ditto for SRAM, Flash, graphics chips and modems. The biggest costs now, Wintel Monopoly products, are not coming down in price. In fact, Wintel is fairly well gouging OEMs on prices. When the OEMs cannot buy elsewhere, that is what happens. So future drops in component prices will not keep up with drops in pc prices, and the margins, IMHO, will be squeezed until they disappear. You are absolutely right that if most US corporations upgrade next year, pc boxmakers, even with a huge new load of competition, will print money. I just don't think that is going to happen. Neither does Microsoft, which has lowered their initial projection on No Tasks 4.0. But you have correctly identified that business sales is the key to whether I am right or the pc touts are right. You takes your choices and makes your bets. Good luck, MB
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