Dorsey Wright & Associates. Point and Figure Message Board

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Non-Tech : Dorsey Wright & Associates. Point and Figure

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To: Tommy Dorsey who wrote (7200)	4/10/2000 1:12:00 PM
From: Rich1	Read Replies (1) of 9427

Big Guy as a so called Marketing expert (Moi) you know a brand must also have a Promise(not a margarine) and an Identity (Cramer) <VBG>. What does the Street.com stand for and what is its identity and unique selling proposition? What are its emotional benefits as well as it's functional benefits? Is it self expressive?<G> Brands are only assets when they comply with the above and reward their customers.As you said it take years to build a brand and months to destroy one.i.e, Audi. After all is said and done then the company has to figure out how to make $$$. I think we need to blow it up (Street.com) and start all over again.<ggg>

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