LNTY (IPO) - Net advertising. Time Warner goes with them. News.
onday February 7, 6:02 am Eastern Time
Company Press Release
SOURCE: Entertaindom.com
Time Warner's Online Entertainment Destination, Entertaindom.com, Expands Promotional Relationship with Online Advertising Firm L90 And Expands its Use of L90's adMonitor System
Entertainment Destination to Utilize L90's Entire Web Network to Build Entertaindom.com Brand, While Tracking Internet-Based Advertising Using L90's Proprietary Technology, adMonitor
LOS ANGELES, Feb. 7 /PRNewswire/ -- Entertaindom.com, the newly-launched online entertainment destination from Time Warner (NYSE: TWX - news), today announced that it has significantly expanded its relationship with L90 (Nasdaq: LNTY - news), a leading provider of online advertising and direct marketing solutions. The enhanced relationship includes both an aggressive media buy on L90's network of more than 125 Web sites and an expanded reliance on the company's proprietary ad serving and tracking technology -- adMonitor.
``In launching the Entertaindom.com entertainment destination we are always looking for the most effective media buys and the best ways to monitor these buys to optimize the return on our marketing investment,' said Jim Moloshok, President and CEO of Entertaindom.com. ``This L90 relationship allows us to achieve both of these important business building goals.'
The Entertaindom.com management team and L90 have worked together since the fall of 1999. The initial relationship started with a test campaign for AcmeCity entertainment home page community. The test allowed the AcmeCity marketing team to reduce the cost of new member acquisition by an average of 50 percent.
The State of the New Relationship
The new relationship between Entertaindom.com and L90 includes two key components. First, Entertaindom.com will place a year-long media buy on the L90 network of sites, including Entertainment, Sports, Technology and 18-34 categories. Secondly, Entertaindom.com will expand its use of the adMonitor ad serving and monitoring system beyond its application for serving and tracking ads on the L90 network to generate reports to monitor Entertaindom.com's advertising across the Web.
About Entertaindom.com
Entertaindom.com is a preeminent new media entertainment venture, embracing short-form entertainment, along with entertainment news, information, services, fan pages, community, and shopping relating to branded entertainment. Entertaindom is produced by Time Warner Digital Media and is accessible on the World Wide Web at entertaindom.com. |
