Nielsen/Netratings info on the top25, and Go2Net is in it
HOT OFF THE NET
THE NIELSEN//NETRATINGS REPORTER
June 10, 1999
-Sally Blodgett, Editor
sblodgett@netratings.com
WEEKLY INTERNET RATINGS FROM NIELSEN//NETRATINGS
Data for Monday, May 31 through Sunday, June 6, 1999
- Noteworthy this week
- Top 25 Monthly Properties
- Top 10 Advertisers
- Top 10 Banner Ads
- Internet Average Usage Stats
The data in this weekly report is derived from the Nielsen//NetRatings
Internet audience measurement service. Rankings based on audience
measurement on U.S. Internet household population. For more information
about Nielsen//NetRatings service, visit our Web site:
www.nielsen-netratings.com.
>>Noteworthy this week:
- Loanpage.com was the No. 1 clicked-on ad banner. The click rate was 9.0%
and the mortgage rate was 6.9%.
- Yahoo was up by 2.5 million visitors from last week, a 19.0% increase.
Nielsen//NetRatings: Top 25 Web Sites by Property
May 31-June 6, 1999
Ranking of the Most Visited Web Properties
TO ALIGN COLUMN DATE, CHANGE FONT TO COURIER OR NEW COURIER.
Property Unique Audience Avg. Time Per Person(hrs:min:sec)
AOL Websites 18,002,355 0: 13: 00
Yahoo! 15,499,302 0: 29: 19
MSN 11,842,224 0: 23: 48
Lycos Network 7,889,153 0: 09: 30
GO Network 6,271,122 0: 13: 08
Excite Network 5,966,112 0: 21: 04
Microsoft 3,592,068 0: 11: 31
Time Warner 3,175,061 0: 12: 08
AltaVista 3,030,058 0: 08: 52
eBay 2,597,052 1: 20: 06
Amazon 2,459,046 0: 11: 45
Blue Mt. Arts 2,139,043 0: 10: 35
Snap 2,120,040 0: 08: 54
AT&T 1,719,034 0: 13: 50
ZDNet 1,697,033 0: 11: 01
Xoom 1,537,032 0: 06: 59
Real Networks 1,535,030 0: 05: 56
CNET 1,512,030 0: 08: 26
Broadcast.com 1,398,027 0: 06: 52
LookSmart 1,355,026 0: 04: 22
InfoSpace 1,270,025 0: 07: 47
Viacom Int'l 1,265,023 0: 10: 38
CNN 1,249,023 0: 16: 15
Go2Net Inc 1,212,020 0: 06: 24
Weather Channel 1,121,021 0: 05: 49
Example: The data indicate that 1.5 million home Internet users visited at
least one of the CNET-owned sites during the week, and each person spent, on
average, a total of 8 minutes and 26 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of persons ages 2+ who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity. Reach
is a measure of the unduplicated audience that visits a property. The data
are expressed as the percent of the total universe of Internet users who
logged onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
May 31-June 6, 1999
Top advertisers, ranked by banner impressions, are based on data from
BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report.
An impression is counted each time an ad banner is fully loaded onto a
user's screen.
TO ALIGN COLUMN DATE, CHANGE FONT TO COURIER OR NEW COURIER.
Advertiser Impressions in millions Reach %
Microsoft 155.7 38.3
Amazon 64.6 25.7
Thunderstone 60.2 4.0
CDNow 40.7 16.1
LinkExchange 26.1 5.7
Ad Council 22.8 6.5
TRUSTe 22.6 8.7
JFAX 22.3 7.5
America Online 22.0 13.1
Bonzi Software 21.8 13.5
Example: An estimated 64.6 Amazon banners were completely loaded on users'
computers during the surfing week. These banners were delivered to 25.7% or
17.7 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
May 31-June 6, 1999
Top Banners, ranked according to reach percent, are cited from
BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.
TO ALIGN COLUMN DATE, CHANGE FONT TO COURIER OR NEW COURIER.
Advertiser* Reach% Creative
Amazon 7.5 Click on Shopping. Then click on Music and
Video.
Bonzi Software 7.5 Speed Up Your Internet Connection
Lowestfare 7.0 Discount Travel Quick Search
Autoweb 4.9 GET A PRICE
Beyond.com 4.2 Enter to win a Compaq computer
Capital One 3.9 Credit Limit, Fixed APR, Apply
Online
AmeriDebt 3.7 Click here to become debt free
Value America 3.6 Roadster Laptop: Buy Now!
Value America 3.6 Free Membership, click here
My Points 3.5 Click Win Shag: it'll be smashing
(Austin Powers promotion)
*Ad banners that run predominantly on an advertiser's own property are not
included in the above.
Average Internet Usage
May 31-June 6, 1999
Data below represent activity for the average Internet user during the
designated weekly period.
TO ALIGN COLUMN DATE, CHANGE FONT TO COURIER OR NEW COURIER.
Current Week Last
Week % Change
Average Number of Sessions per Week 6 5
+20.00
Average Number of Unique Sites Visited 6 6
.00
Average Time Spent per Site 0: 22: 51
0:18:60 +20.31
Average Total Page Views per Week 114 110
+3.64
Average Page Views per Surfing Session 21 24
-12.50
Average Time Spent per Week 2: 41: 18 2:
11: 30 +22.66
Average Time Spent per Session 0: 26: 53 0: 26: 18
+2.22
Average Time Viewing a Page 0: 01: 17 0:
01: 06 +16.82
Average Click Rate for Top Banners .51%
0.47% +8.51
Active Internet Universe
(actually surfed) 43,691,661
42,184,502 +3.57
Total Internet Universe Estimate
(had access but did not necessarily
go online) 101,039,973
100,918,942 +.12
The Nielsen//NetRatings audience information service collects data from
approximately 15,000 panelists as they surf the web. The
Nielsen//NetRatings panel is the largest media research sample of at-home
Internet users currently being measured in real time. Nielsen//NetRatings
uses unique technology capable of measuring both Internet use and
advertising to provide the most timely, accurate and comprehensive Internet
usage data and advertising information in the industry.
Copyright 1999, NetRatings, Inc.
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