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Non-Tech : Harley Davidson (HDI)

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To: Gwolf who wrote (71)11/20/1998 9:15:00 PM
From: joarel   of 156
 
gwolf,

Still bookmarked and nothing but long on this stock. You see, we all sit back, relax, and let the Harley do what it does best-Keep movin on. I plan on getting my niece started in the Dividend Reinvestment Plan they have through Firstar.

I have this included in my portfolio like you would have a vehicle manufacturer but with a big difference. Where else could you find such brand recognition and loyalty with the demographics on their side? The extent of the brand recognition is such that they have their own successful clothing(I saw them selling clothes on QVC!!! go figure.) and restaurant brands(the motorcycle as the marketing concept behind a great T-Bone Steak or some Hog Burgers!!)

They have a great plan, amazing long term prospects, and further development of the brand as an advantage. Where else would a road trip be without that stop at the HDI Last Stop Bar & Grill.

-joarel
Still pining away for that Sportster--one day.
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