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To: joepcf who wrote (73149)12/4/2000 9:38:25 AM
From: Patricia Meaney   of 150070
 
AREE:
Arete Outdoors Reports Sales in November

/FROM PR NEWSWIRE LOS ANGELES 213-626-5500/
-- WITH PHOTO -- TO BUSINESS EDITOR:

Arete Outdoors Reports Sales in November

BOULDER, Colo., Dec. 4 /PRNewswire/ -- Arete Industries, Inc.
(OTC Bulletin Board: AREE) management today announced the first sales of Arete
Outdoors' two flagship products during November, marking the emergence of the
company from the development stage into full operational mode.
(Photo: newscom.com )
During November, the company began manufacturing and delivering its
revolutionary SnowFangs(TM) snowshoes to individuals who ordered them over the
company's website and to dealers and sales representatives.
Also, the company received its first shipment of production PowderRush
Downhillers(TM) from its manufacturer in Taiwan and has delivered the first
order to Copper Mountain Resort in the Colorado Ski Country for use in their
Mountain Adventure Center.
Thomas Raabe, CEO of Arete, stated that, "The delivery of these products
by winter season was a tremendous task, and I'm very proud of our team. Once
just an idea, Arete Outdoors is now a reality. This step takes us from being
a development stage company to an operating company. We are ready now to
build on these initial sales with the addition of a national sales force."

Arete Industries, Inc. is a publicly traded holding company engaged in the
business of offering new and established management venture services,
turnaround expertise and business operational support through its professional
management team and support staff and facilities located in Boulder, Colorado.
It currently has two projects under management and development, Arete
Outdoors, described above, and Seventh Generation Technologies, Inc., formerly
named VerbalTech Labs, Inc., a software development company, which is on the
cutting edge of human-machine interfaces. The technology is being developed
for commercial applications in multiple areas including interactive language
teaching for learning disabled children, voice recognition and intelligent
robots. The company is seeking joint venture development partners and
licensees for its technology.

Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995: Certain statements contained herein which are not historical are
forward-looking statements that are subject to risks and uncertainties not
known or disclosed herein that could cause actual results to differ materially
from those expressed herein.

SOURCE Arete Industries, Inc.

/CONTACT: Thomas P. Raabe, CEO of Arete Industries,
Inc.,ir@areteindustries.com; or James Stock of Stock Enterprises,
Inc.,702-614-0003, ir@areteindustries.com, for Arete Industries, Inc./

/Photo: NewsCom: newscom.com Archive:
photoarchive.ap.orgprn Photo Desk, 888-776-6555 or 201-369-3467

Dec-04-2000 14:30 GMT
Symbols:
US;AREE
Source PRN PR NewsWire
Categories:
NWR/CO NWI/SPT NWI/HOU MST/R/US/CO MST/I/SGD MST/I/HOU
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