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Technology Stocks : Alphabet Inc. (Google)

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Dec 10 3:59 PM EST

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To: Lizzie Tudor who wrote (7315)	2/10/2006 12:13:39 PM
From: Lizzie Tudor	of 15857

Diller's IACI is a well run enterprise but he completely missed the window on a marketing/image/name change for Ask Jeeves when the window existed. IIRC, Diller said they were going to change name of ASKJ last year. What happened? They should have gone away for a weekend and come up with something and hit it hard in media/print the next day. Now, too late. That'll be all for now, Jeeves "When we launched it was very strong positioning, but the internet has moved on and consumers have moved on. They don't understand the relevance of him any more: it's time to move the brand on too." The writing had been on the wall for some time for the portly valet, modelled on the famous PG Wodehouse character. Mr Diller announced last year that Jeeves, who had already undergone a sleek remodelling, was to be phased out. Ask Jeeves currently has around a 2% share of the internet search market, trailing behind runaway market leader Google and other internet giants including Yahoo! and MSN. technology.guardian.co.uk

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