>If you have a product that's clearly better than the competition, is it >really that hard to market it?
classic example: betamax vs vhs
(expense, licensing difficulty)
my favorite example: os/2 vs windows
(bundling/marketing clout, perceived ease of use)
another example: real stereo equipment vs sony/jvc/etc "flashing lights" stereo equipment
(looks, ease of use, ease of purchase)
consumers are not rational actors who select the most technologically advanced product and immediately buy it in large quantities. the most technologically sophisticated (or, for us, "better than the competition") product could be too expensive, too complicated, too difficult to buy, too big, too ugly, too unreliable, etc, etc, etc.
what implications for intel? even if k6 is wonderful, amd will have a very, very difficult time. a good history lesson to pull up is the way a few years ago the amd 386-40, a clearly superior product, had no chance against the intel 386-33. |
