Big news LCSG
NEW YORK--(BUSINESS WIRE)--June 7, 1999--
Details of ISP Marketing Plan - GolfUniverse Online Project to
Generate $ 6 Million in Revenues During Year I
LCS Golf, (OTC BB: LCSG) is pleased to announce that its
previously announced golfers' internet service will go live on Monday,
June 7, 1999.
The robust, value added service will cater to the varied
interests of the golfer. On March 30, 1999, LCS announced it is the
objective of management to sign 25,000 subscribers over the next 12
months equating to $6 million in revenue. By the end of the 2nd full
year the company is expecting a total of 64,000 subscribers, thereby
generating a total of $16 million in ISP sales.
The new internet service named GolfUniverse Online will operate
in conjunction with GolfUniverse.com. Because subscribers will log on
via the www.GolfUniverse.com web site, the daily hits are expected to
catapult from a current 45,000 average daily hits to approximately
300,000. This is expected to significantly increase the amount of
advertising dollars that GolfUniverse will be able to command. LCS is
anticipating approximately $2 million in ad revenues over the next 12
months.
The ISP service will be powered by AT&T's network (NYSE:T),
to provide the GolfUniverse online customer base the reliability and
quality of a premiere communications company.
Marketing GolfUniverse Online
*T
LCS's ISP service will be effecting a 6-pronged marketing plan to
target subscribers
-- GolfUniverse will leverage its 4 million person database through a
direct e-mail campaign.
-- GolfUniverse will advertise its ISP services through high profile,
well-known print media including Golf Digest, Golf Week and Golf
Illustrated.
-- GolfUniverse will also advertise through major websites such as
Lycos and Yahoo.
-- Affiliate Program - GolfUniverse will be rolling out an affiliate
program similar to that of Amazon.com. GolfUniverse is targeting
5,000 vendors signed during its first 12 months of operation. The
program will draw both increased website traffic to GolfUniverse as
well as increased ISP subscriber sales.
-- Radio - GolfUniverse will be purchasing air time in major
markets
-- Television - GolfUniverse will be creating short form direct
response spots to be broadcast over major nationwide sports
networks. (Similar to the Joe Namath MagnaSeat spots - currently
airing nationwide)
*T
GolfUniverse Online Subscriber Features/Benefits/Incentives
To create awareness and subscriptions in the ISP, GolfUniverse is
offering a highly creative and unique incentive where they will give
the first 10,000 subscribers of the ISP 5 shares of restricted stock
in LCS Golf, the parent company of GolfUniverse.com. In addition, one
of those 10,000 subscribers will be selected and awarded 2,000
additional shares of restricted stock in LCS Golf.
*T
GolfUniverse Online offers:
-- Powered by AT&T
-- Dial up access on a national basis
-- Unlimited monthly access
-- Portable (subscriber can access network while traveling)
-- 2 mb of personal web space
-- Your own personalized e-mail address with 3 additional e-mail
boxes
-- 24 hour local customer service & support and high speed access
(56K)
-- Discounted prices on golf equipment in the GolfUniverse Online
Pro Shop
-- Free membership to incredible golf savings
-- Discounted playing fees to numerous golf courses and ranges
nationwide (Play Golf Now)
-- Discounts on hotels and car rentals
-- Automatic entries to golf products, services and national
travel giveaways
-- Free monthly newsletter
-- Participation in our rewards program
"Your GolfUniverse" will also offer cool features such as:
-- Access to our Golf Course Locator which allows you to search
over 24,000 golf courses in the world
-- Access to our Yellow Pages of golf business addresses, phone
numbers and web site links
-- An on-line golf game management system (SportSoftGolf) where you can
hone your skills with the aid of our golf professional staff
-- Participation in our live on-line auction for golf equipment
-- Fantasy Golf Challenge
-- Game tips, rules and trivia (Mike Adams, Butch Harmon, Gary Player,
Golf Illustrated and Jim McLellan)
-- A community area where you can chat with fellow golfers about
places to play, course and product reviews, tips or to search
for playing partners
-- Current and insightful golf stories and news from noted authors
(Jim McLellan, Golf Week, Golf Illustrated, Golf & Travel Magazine)
-- Get the latest up to the minute business & world news, lifestyles &
entertainment guides, weather in your area, and sports
(GolfUniverse.PlanetDirect.com)
*T
LCS Golf President and CEO, Dr. Michael Mitchell was quoted as
saying, "The launch of our new ISP service - GolfUniverse Online - is
pivotal for LCS Golf. We have created a very strong, broad-reaching
marketing plan with major incentives to maximize subscription sales.
To date, LCS will have the only ISP dedicated to the golf enthusiast.
The service will offer the golfer a great value, one-stop shopping and
tremendous informational content. Moreover, our recent agreement with
CMGI Inc.'s Planet Direct will create the ultimate customized virtual
on-line community with accessibility to 600+ pieces of valuable
information outside of the golf world."
LCS Golf is a holding company that intends on taking advantage of
opportunities in the golf and golf-related industries. In the last 12
months, the Company has completed four strategic acquisitions
including GolfUniverse.com, Mister B III, Play Golf Now and Golf
Promo, Inc.
The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward-looking statements. Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by LCS)
contains statements that are forward-looking, such as statements
relating to the future anticipated direction of the golf industry,
plans for future expansion, various business development activities,
planned capital expenditures, future funding sources, anticipated
sales growth and potential contracts. Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated results in the future and, accordingly, such
results way differ from those expressed in any forward-looking
statements made by or on behalf of LCS. These risks and uncertainties
include, but are not limited to, those relating to development and
expansion activities, dependence on existing management, financing
activities, domestic and global economic conditions, changes in
federal or state tax laws and market competition factors.
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