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Politics : Formerly About Advanced Micro Devices
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To: Brumar89 who wrote (735214)8/28/2013 9:17:12 AM
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CNBC Core Viewership Drops To Fresh 20 Year Low, Worst Nearly Since Inception

Submitted by Tyler Durden on 08/28/2013 - 08:09

If last night the year 1993 was notable for India, as the Rupee had its largest plunge since March of that year two decades ago, today 1993 is just as memorable for CNBC. The reason: according to the latest Nielsen data, in July the financial network's prime (25-54 demographic) viewership just tumbled to a fresh 20 year low of just 37,000, the lowest since, you guessed it, March of 1993. Why is this a problem? Considering CNBC came on air in its current post-FNN incarnation in 1991, the core viewership is now about as low as it has ever been for the struggling broadcaster which as recently as 2007 was ranked as the 19th most valuable cable channel in the US. Now: not so much.
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