Faux News Losing Viewers - a Veritable Sinking Ship
Fox News Viewership Drops by Half in 6 Months
author: Wikipedia
Since the election, viewership in the coveted 25-54 age bracket of Fox News has fallen from over 1,000,000 in October to under 450,000 in April, according to a CNN press release.
Since the election, viewership in the coveted 25-54 age bracket of Fox News has fallen from over 1,000,000 in October to under 450,000 in April, according to a CNN press release.
The FOX News Channel is a US cable and satellite news channel. It is owned by the Fox Entertainment Group, a subsidiary of Rupert Murdoch's News Corporation. As of January 2005, it is available to 85 million subscribers in the U.S. and to further viewers internationally, broadcasting primarily out of its New York City studios.
According to the BBC, FOX News' profits doubled due to "patriotic coverage" of the Iraq conflict, with as much as 300% increase in viewership, with 3.3 million average daily viewers.
The 2004 election coverage by FOX News ranked higher than the next two cable news competitors combined. For President Bush's address, FOX News rated 7.3 million viewers. NBC, CBS, and ABC rated 5.9, 5.0, and 5.1, respectively.
Ratings for cable news stations have fallen since the election, but most have since stabilized, thus it is anomalous that Fox is continuing to drop. CNN's ratings, as an example, increased 27% in April.
The reason for Fox News' fall in viewership is not clear. Some speculate that the audience has turned to other news sources out of distrust or dislike of Fox News' reporting; others claim it to simply be a result in decreased interest in news in general; some suggest that other cable news channels have adopted Fox News' style and tenor.
Fox News Viewership:
Oct. 04: 1,074,000
Nov. 04: 891,000
Dec. 04: 568,000
Jan. 05: 564,000
Feb. 05: 520,000
March 05: 498,000
April 05: 445,000 |
