Alloy Online Relaunches and Redesigns Site With Multimedia and Interactive Components From
Top Content Partners
Partners include RealNetworks, Entertainment Boulevard and Scour.net
NEW YORK, Nov. 22 /PRNewswire/ -- Alloy Online Inc. (Nasdaq: ALOY - news), announced today
that it has relaunched its Alloy.com (http://www.alloy.com) Web site, the nation's leading Internet
destination for the 56 million teenagers in Generation Y. Most importantly, the new redesign site
embraces partnerships that position Alloy.com as the first teen-oriented multimedia site offering MP3
and video downloads, radio station broadcasts, live celebrity chats, shopping, email accounts and
online gaming available through one destination.
The newly redesigned site features multimedia and interactive technologies from leading industry
partners including RealNetworks®, Scour.net and Entertainment Boulevard. These partnerships
enable Alloy.com to offer the following:
-- RealNetworks' RealSystem(TM) technology broadcasts music and videos directly from Alloy.com,
allowing users to listen to broadband and Internet radio stations and view music videos at speeds
up to 300 kbps. RealNetworks digital music software RealJukebox(TM) also enables users to
download, organize and listen to various formatted music files on Alloy.com.
-- Scour.Net is a search destination for broadband entertainment, and will allow the Alloy users to
find audio and video on the net, including downloadable music, music videos and movie trailers.
-- Entertainment Boulevard supplies users with a music video catalog that can be directly accessed
via Alloy.com.
'Combining our established brand with the new partnerships and services represents a natural
progression for Alloy,' commented Matt Diamond, CEO and co-founder of Alloy Online. 'Generation
Y has always been Net savvy and Alloy continues to shape and be a part of the Internet teen
pulse.'
While continuing to offer the highest quality content, community, commerce and entertainment
information, the new site also features enhanced page setups incorporating the latest Web
technologies for a more individualized Web experience. In addition, the new Alloy.com site
introduces three new features, 'Voice Chat,' 'My Jumps' and 'E-Postcards.' 'Voice Chat' brings
voice-enabled chat over the Web between two parties and up to 10 while on the Alloy.com site.
Additionally, 'My Jumps' is a bookmark-type feature that allows the user to easily customize and
save pages from the
Alloy.com site in a personal pop-up menu. And likewise, 'E-Postcards' will allow users of Alloy.com
to individually create and instantly send non-generic, hip and teen-minded electronic greeting cards
over the Internet.
One of the most popular destinations for teens both online and off, Alloy.com, in combination with
its offline components has a total reach of more than 15 million individuals per month. |
