TheStreet.com Television Show to Debut on FOX News Channel Saturday, July 17
E*TRADE to be National Brokerage Sponsor
NEW YORK, June 24 /PRNewswire/ -- FOX News Channel and TheStreet.com (Nasdaq: TSCM)
announced today that "TheStreet.com," a weekly television investing show co-produced by
both companies, will debut on the FOX News Channel (FNC) on Saturday, July 17, 1999.
This week, E*TRADE Group Inc. (Nasdaq: EGRP) signed a one-year agreement to serve as the
program's exclusive national brokerage sponsor.
The show will provide uncensored opinions and powerful insights that give viewers an
edge in today's market. The lively, fast-paced show will help investors get prepared for
the Monday morning bell. The show will also utilize the extensive financial news and
research offerings of TheStreet.com and the FOX News Web sites.
Former CNBC anchor Brenda Buttner will host the half-hour program, which will feature
many of TheStreet.com's editors, reporters and outside contributors. Analysts, money
managers, and CEOs will also be interviewed during the program. The program will air at
10 a.m. ET on Saturdays and at 1 p.m. ET Sundays on FNC. Check local cable listings for
airtimes in other areas.
In making the announcement, Roger Ailes, Chairman and Chief Executive Officer of FOX
News said, "TheStreet.com is an important new brand in financial news and will fit
beautifully with our successful development of business programming on the FOX News
Channel. We are delighted to be involved in this joint venture."
"TheStreet.com continues FOX News Channel's commitment to provide unparalleled
business news in plain English and to the point," added Neil Cavuto, Vice President,
Anchor and Managing Editor of Business News, FOX News Channel. "It's won us the respect
of chief executives and the loyalty of viewers as well."
"TheStreet.com is delighted that we're able to work with FOX News Channel to bring
viewers a television show that matches the quality and the feel of our Web content," said
Kevin W. English, Chairman and Chief Executive Officer of TheStreet.com. "Throughout the
development process, it's been clear that we share with FOX a commitment to high-quality
news and commentary that is both essential and actionable. We are also thrilled to have
E*TRADE, one of the nation's most respected online brokers, as our exclusive brokerage
sponsor."
Brenda Buttner
The host of "TheStreet.com," Brenda Buttner, has been recognized for her ability to
enliven and clarify complicated financial issues. Buttner also writes the popular weekly
"Under the Hood" mutual fund column for TheStreet.com. Before joining TheStreet.com,
Brenda was an award-winning anchor/correspondent with CNBC, where she specialized in
personal finance. Formerly host of "The Money Club," she was recognized with CNBC's first
Cable Ace Award for business programming. She has also been honored with a National
Clarion Award. Before serving at CNBC's headquarters, she was the network's Washington
correspondent, covering the White House and Capitol Hill.
James J. Cramer
A co-founder of TheStreet.com, James Cramer will appear frequently on the program as
author of the site's "Wrong!" columns. Cramer is a hedge fund manager on Wall Street, a
frequent contributor to Time magazine, and a regular guest on CNBC's "Squawk Box." He
was a founder and former columnist for SmartMoney magazine, has written about the stock
market for New York magazine and helped found The American Lawyer. Cramer worked at
Goldman Sachs from 1984 to 1987.
Herb Greenberg
Author of TheStreet.com's "Herb on TheStreet" columns, Herb Greenberg will appear
frequently to help viewers identify potential investment pitfalls. Before joining
TheStreet.com, Greenberg worked for 10 years for the San Francisco Chronicle as a
columnist. He previously was a reporter with the Chicago Tribune, Crain's Chicago
Business, the St. Paul Pioneer Press, and other publications. Greenberg also spent a year
as an analyst at an arbitrage partnership. He writes a column for Fortune, appears
regularly on San Francisco's NBC television affiliate, KRON, and has been a commentator
for CNBC's "Today's Business."
Adam Lashinsky
Adam Lashinsky, who covers tech stocks in TheStreet.com's "Silicon Street" column,
will also comment on technology companies for the program. Lashinsky joined
TheStreet.com from the San Jose Mercury News, where he had been the paper's high-tech
stocks columnist since 1997. Prior to that he covered a variety of beats as a reporter
for Crain's Chicago Business, where he ultimately was an assistant managing editor.
Lashinsky pens a monthly column on tech stocks in Fortune magazine. He also reviews books
for Upside magazine, appears frequently on ZDTV's "Silicon Spin" program, and contributes
regularly to "Marketplace," the nationally broadcast radio business-news magazine.
Gary B. Smith
Gary B. Smith, who writes about technical analysis for TheStreet.com, spent 16 years
at IBM in sales, marketing and consulting before leaving corporate America to trade his
own stock portfolio and work full-time as a freelance writer. As a frequent guest of the
program, Smith will show viewers patterns in stock-price movements and will share his
experiences as an at-home trader.
TheStreet.com, Inc. is publisher of TheStreet.com, a leading Web-based provider of
original, timely, comprehensive, and trustworthy financial news and commentary.
TheStreet.com ( thestreet.com ) was founded in 1996 and is based in New York
City, with bureaus in San Francisco and London. TheStreet.com's editorial team, with over
50 experienced financial journalists and two dozen outside contributors, publishes
approximately 40 original news stories and commentaries every business day, including
columns by James J. Cramer, Herb Greenberg and Adam Lashinsky. TheStreet.com, Inc. has
established strategic alliances with Yahoo!, America Online, The New York Times Co., FOX
News Network L.L.C., Intuit, 3Com, E*TRADE, DLJdirect, and other leading companies.
FOX News Channel is a general news service covering breaking news as well as sports,
entertainment and business news. FNC is available in more than 40 million homes and is
owned by News Corp.
/CONTACT: Sean McLaughlin of TheStreet.com, 212-271-8254, or e-mail,
smclaughlin@thestreet.com; General information, Karen Griffiths, Investors, Elisa
Mailman, or Media, Claudine Cornelis, all of the Financial Relations Board,
212-661-8030, for TheStreet.com; or Robert Zimmerman of FOX News Channel, 212-301-3219,
zimm@foxnews.com/
10:44 EDT
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