September software sales revenue up 21.5 percent
September software revenue increased 21.5 percent over
the same month a year ago to nearly a quarter of a million
dollars, according to audited sales figures released by PC
Data, a market research company based here. PC Data
estimates its audited sales data reflect 70 percent of total
retail software sales. Educational software showed the
biggest unit-sales gain, with the back-to-school season
stimulating a 37.9 percent increase. Game and business
software sales showed larger dollar gains of $8.8 million
and $21.6 million, respectively.
Overall software unit sales rose 29.2 percent in September
to reach nearly 6 million, with educational software unit
sales jumping 49.3 percent, selling 1.17 million units.
Game software sales topped 2 million units on the strength
of a 27.5 percent sales gain, and business software
approached 1.5 million units on a 24.6 percent boost
compared with September 1996. Every category except
reference showed double-digit increases over September
1996: personal-productivity software sales revenue was up
18.1 percent, or $3.4 million, to hit $22.4 million, and
finance software rose 22.5 percent, or $1.7 million, to hit
$9.2 million.
September software sales also gained 13.3 percent in
revenue and 10.1 percent in unit sales over the prior
month. Category revenue growth from August to
September this year were as follows: business (10.5
percent), education (14.4 percent), finance (17.6 percent),
games (14.1 percent), personal productivity (20.7 percent)
and reference (32.2 percent).
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