| ** NY Times.  THE EMERGING MARKETS: Uncovering Few True Deals in a Global Bargain Basement 
 nytimes.com
 
 September 6, 1998
 
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 By JONATHAN FUERBRINGER
 
 Emerging markets are on hold.
 
 After a decline that has seen the Morgan Stanley Capital International
 index of emerging markets plummet 33 percent since mid-July, even
 the "attractive" values that are peeking through the wreckage are still
 too risky for some professional investors.
 
 Consider Telebras, the Brazilian telephone company. In July, the
 Brazilian government sold its controlling share to the public at a price
 well above forecasts. Now the stock is down 52 percent since July
 30.
 
 William P. Sterling, the global
 strategist at BEA Associates, an
 investment management firm,
 acknowledged that the plunge makes
 Telebras tempting.
 
 "The valuations are incredibly
 attractive now," he said. "Typically,
 when markets have been this cheap,
 they have outperformed over the next
 several years."
 
 Even so, BEA is keeping its powder
 dry. "The fundamentals are so
 unsettling at the moment," Sterling
 said, "it's easy to see good values
 going down even more."
 
 In an environment like this, tiptoeing
 through the next couple of months will
 be tricky for American investors. "It is
 difficult to know whether this market
 is damaged permanently or just for
 the next six months," said Desmond
 Lachman, the head of
 emerging-markets economic research
 at Salomon Smith Barney.
 
 Mutual fund investors may not be
 panicking yet, but they are pulling
 some money out of emerging markets,
 most recently in Latin America. Many
 fled Asia long ago. If developments
 scare investors even more, that will
 just add to the downward pressure on
 markets from Thailand to Indonesia,
 Russia to Hungary and Mexico to
 Brazil.
 
 Total assets are down 25.5 percent
 this year for the emerging-markets
 funds that supply information to AMG
 Data Services. Of this decline,
 one-fifth is a result of investor
 withdrawals. But the money is flowing
 out much faster from Latin American
 funds, where the average rate of
 weekly withdrawals since June is
 three times that from Asia and Pacific
 funds. And emerging markets still face
 tremendous problems that could set
 off more selling:
 
 DEVALUATION Columbia
 effectively devalued its currency last
 week and other currencies from the
 Brazilian real to the Hong Kong dollar
 are still under pressure. The threat of
 devaluation of these currencies and
 the Chinese yuan, which does not
 trade freely, has not disappeared.
 
 CURRENCY CONTROLS
 Malaysia imposed such controls last
 week, and restrictions could spread
 elsewhere. Paul Krugman, an economist at the Massachusetts
 Institute of Technology, has argued that such controls, although
 generally regarded as unworkable, may be the only hope
 emerging-markets countries have of cutting interest rates to stimulate
 their economies without the fear of a new run on their currencies.
 
 But restrictions also make emerging markets harder to exit and,
 therefore, less attractive to outside investors.
 
 A CREDIT SQUEEZE A surge in interest rates in
 emerging-markets countries has already slowed economic growth
 significantly and will keep it in check. These rates, now 20 percent or
 more, make it harder for countries like Brazil to make interest
 payments or refinance billions of dollars in debt. Moody's Investors
 Service cut Brazil's debt rating last week sending stocks even lower.
 
 JAPANESE MALAISE The Japanese government still has not
 shown that it will carry out the policy changes that economists say are
 needed to revive the nation's economy, like a broad tax cut and a
 revamped banking system. Without a turnaround in Japan, rebounds
 are not likely soon in other Asian countries swamped by the cascade
 of currency crises in 1997.
 
 RESCUE DOUBTS Given the collapse of Russia's ruble and
 economy, it is unclear how the United States and its allies, along with
 the International Monetary Fund, would respond if a country like
 Brazil found itself on the brink. And the United States Congress may
 not approve the injection of money that the IMF needs to keep its
 bailout fund flush. Without a reliable global backstop, the risk in
 emerging markets is much higher.
 
 A COMMODITIES SLUMP Commodity prices are still weak,
 just above 21-year lows. Oil, copper, gold and other commodities
 are important revenue sources for the governments of many
 emerging-markets countries, from Russia to Mexico, South Africa to
 Chile and Zambia to Indonesia. Low prices make it harder for these
 countries to sustain growth and control spending.
 
 FEWER PLAYERS Many institutional investors in emerging
 markets, including hedge funds that have lost millions in Russia and big
 international mutual funds that had 10 percent to 30 percent of their
 money there, have pulled out and "will not return for some time," said
 Stuart S. Brown, who is in charge of emerging-markets research for
 Paribas in London. "It will take an extended period of time for the
 appetite to return in any significant way," he said.
 
 Ron Chapman, the head of international equities at the Dreyfus Corp.,
 who had trimmed his international fund's exposure to emerging
 markets to zero, was sorry when he tried to identify a market low this
 year. "We tried a couple times and decided quickly that we were
 wrong," he said.
 
 This means investors need a new approach. Throwing money at
 emerging markets as a broad group is not advisable, analysts say. In
 fact, the Morgan Stanley emerging-markets index has fallen in three of
 the last four years and is down 42 percent this year.
 
 Choosing countries carefully will be important, especially those that
 are not well-known, analysts say. This includes checking where a
 mutual fund actually has invested, not just relying on the fund's name.
 
 When emerging markets begin to turn around, the profits, several
 analysts said, will come from owning the right companies, selected not
 only by their strength at home but also by how they match up with
 their competition around the world.
 
 Latin America is still the key to the overall outlook. Many analysts
 fear that deepening problems in Russia and Asia will force Brazil to
 devalue the real, which would probably set off another wave of
 selling.
 
 "The contagion has been savage," said Christopher D. Alderson, who
 is in charge of emerging markets at Rowe Price Fleming in London.
 Chapman of Dreyfus has been reluctant to test Brazil again for just
 that reason.
 
 But Joyce Cornell, the lead portfolio manager of the Scudder
 Emerging Market Growth fund, is guardedly optimistic. "I think we
 are going to look back on this period as a wonderful buying
 opportunity," she said. But though she is doing some buying in
 Mexico, including stocks like Fomento Economico Mexicana, the
 large beverage company known as Femsa, she is avoiding riskier
 areas like Brazil.
 
 Asia is also off limits, in Mrs. Cornell's view. "Asia is not worthy of
 much serious investment for some time, and I mean a long time," she
 said.
 
 A region that should do well, she said, is central Europe, including
 Poland and Hungary, despite the fact that markets there have all been
 down this year. Although the countries are situated close to Russia,
 Mrs. Cornell said, their main trade links are with the European
 Community.
 
 She also likes the Middle East, including Egypt (down sharply) and
 Israel (off less), and some countries that get even less attention, like
 Ghana and Morocco. The Moroccan stock market has actually
 posted gains during the recent crisis, and Ghana has held steady; each
 is up significantly in dollar terms for the year.
 
 "That gives you a lot to choose from," she said, even if her list omits
 the big-name emerging markets.
 
 Still, times are tough, even for savvy investors who steer clear of the
 craters. Mrs. Cornell never had any money in Russia, and she made
 an early exit from Asia, meanwhile turning up winners in the outback
 of emerging markets.
 
 She got a lift from Portugal, which is up 31 percent this year and is
 still classified as an emerging market for a few more months even
 though it is joining Europe's single currency in January. But with all
 that, Mrs. Cornell's emerging-markets fund, while outdoing most of
 her competitors, is down 28.3 percent for the year.
 
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