If the price should decline to 52, I am out of here. My floating stop remains 50% of the all-time high.
I really want to be a long-term (5 year) AMZN shareholder.
Your strategy might be logical for most cases. But it should be be applied to AMZN at this moment. To get anything more than current price, you will need AMZN to double from here within five years to market capitaliztion of 10 billion. That is highly unrealistic target.
Books is about the only successful merchandise sold in Internet right now. I believe it is primary because shoppers can take advantage of the search capability and relatively low shipping cost. Other products will be difficult to market successfully in the Internet. Customers can not search a style of clothing that fits his style, they need to be trying on in a fitting room. JC Penny has fat catelog of things they sell but I believe the majority of sell made through the retail store. Think of it, does it really make a big different between browsing an online catelog and browsing through a printed catalog and calling the 800 number? To certain extend, isn't it more convenient to have a printed catalog so one can browse it anytime: eating, traveling, during TV commercial, in the bathroom?
The Internet will definitely play a major role in the years to come. But the impact to people's way of life is overly hyped.
That's said, getting back to AMZN, we do not thing AMZN will worth anywhere significantly more than now.
Or, in another world, you can sell AOL for 20 at Jan 96, why wait to do it until Sep. 96
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