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Politics : Formerly About Advanced Micro Devices
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To: Tenchusatsu who wrote (76155)10/20/1999 12:52:00 AM
From: tejek   of 1581753
 
RE <<<Bill, what kind of doublespeak is that? I think you're the one calling a tail a leg. Windsock is right. When the PC industry talks about retail, they definitely do not consider the direct channel as part of retail.>>>

I think things are getting confused by the term channel. Dell's sales program is considered a direct model, meaning it sells its pcs on the net, in their catalogue, probably in their Dell shoppe in Austin directly to the customer.

If you consider the channel to be exclusively stores like compusa or fry's, than channel is the wrong term to use with direct. But whether a pc is sold in a store or from a catalogue or a website or on the street, its all retail and if its sold directly by the manu. to the customer (with no 'middle person'), then it is direct.

ted
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