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Strategies & Market Trends : India Coffee House

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To: Mohan Marette who wrote (7642)10/2/1999 2:41:00 AM
From: Mohan Marette   of 12475
 
Aditi Corp named to UPSIDE's list of 1999 HOT 100 private companies

aditi.com

'Way back in 1994, when the most advanced browser in the world was called Mosaic, and the term Internet hadn't yet been coined, Aditi pioneered the concept of outsourced handling of customer e-mail.

Pradeep Singh, a nine year veteran of Microsoft (with an engineering degree from Indian Institute of Technology and a MBA from Harvard) started Aditi with an e-mail call-center in India.

Our first client was Microsoft. Today, we have over 450 employees and are growing at over...'
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5/14/99

Chosen from nearly 1000 contenders, Aditi wins elite award as one of the most promising high-tech front runners of the year

UPSIDE Magazine, together with an elite group of analysts, market researchers, venture capitalists, and other industry veterans, named Aditi Corporation to its list of Hot 100 Private Companies in its just-published May 11th issue.

Aditi, selected as a winner in the Enterprise Software: Customer Support category, provides an e-mail and Web form management software tool, Talisma(tm), and outsourced development and support services for Internet-based customer service.

UPSIDE's highly coveted award is given annually to 100 high-tech companies based on revenue, profitability, venture funding, executive team, and passion for their idea and their company. Also on the list of winners this year were MP3, Ariba, Buy.com, TiVo Inc., GoTo.com, BabyCenter Inc., and Epiphany Inc. The full UPSIDE article can be found at www.upside.com/texis/feature/99/hot100.

UPSIDE Editor-in-Chief Richard L. Brandt remarked, "This team (of judges) has selected what I will guarantee you are absolutely the best private tech companies you will find on the planet (with the caveat that many of them are guaranteed to be public in short order, given the current IPO market). Keep an eye on these companies! You will be impressed."

About Talisma

Aditi's e-mail and Web form management software, Talisma, helps companies efficiently deliver highly personalized responses to electronic customer service (e-service) inquiries from corporate websites. Talisma offers an affordable, out-of-the-box, high-quality option for managing customer e-mails sent to aliases such as info@company.com. It is uniquely designed to help businesses build long-lasting customer rapport and ensure customers receive a timely, accurate and personalized response to electronic queries. A free, 30-day trial version of Talisma is available at www.talisma.com or by calling 1-877-ESERV-4U.

About Aditi Corp.

Founded in 1994, Aditi is focused on providing world-class e-service solutions. Aditi's software and services provide companies with efficient ways to manage customer interactions on a Web site and increase customer satisfaction. Talisma, Aditi's premier e-mail and Web form management software, enables companies to effectively monitor and respond to electronic communications. Aditi also provides development application and outsourced support services to an international client list that includes Siemens, Motorola, Microsoft, InstallShield and RealNetworks. Aditi is an international corporation with offices in Bellevue, Wash., and Bangalore, India.
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