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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships

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To: ztect who wrote (76)	1/30/2000 10:36:00 AM
From: ztect	Read Replies (1) of 177

(q+a) Are All Card Concepts Equal? looking for answers? ztect or other knowledgeable longs, I have bought into TSIG on two occasions and starting to come up with a few ideas that would possibly help this company grow. If you check my post #41294 I made a couple of suggestions and your comments would be welcome. If you also go to my post 41309 you'll see that I realized that one has been taken and was wondering ones like MYCARWASHCARD have been taken but have been inactive for awhile. Isn't there a chance that TSIG could get those from the owners for a price so they could keep the theme ------card and expand their line. I was thinking of other areas where they might tap into a crowd; NASCAR and it's huge following, all your major sports teams ( some already mentioned ) soccer (another up and coming youth and major sport) a card around STATE PARKS (a discount fee with it, millions visit them every year) well not to get too long. I am excited about the plan and the chances we have here. what are you thoughts ? TIA good luck all. bowler. -------------------------------------------- Bowler....There are thousands of card ideas.... BUT not nearly that many that are initially worth the effort especially for a company like tsig.com that has limited resources. The key is to identify your most consumptive buying demographic- your "target". Then ask- Where does this group congregate? Who sells or wants to sell more to this group? Who needs to raise money? Is the group centrally organized to distribute information effectively? Look at the Coca Cola and Life Time Learning deals Target demographic: school aged children More specifically for Coca Cola : teenagers 12 to 17 Why for tsig.com? Because the group that buys the most cd's is teen-age girls 11 to 14 years of age. Now LifeTime Learning was sent to all schools k to 12 This was expensive. LL needs to be refined. A rural K through 5 school in a poor county may have need, but how many of these kids go online to purchase cd's or even have computers? Plus the kids are the "volunteers" selling. Kids should even begin to be volunteer "cause driven" fund raisers until they are much older because they can't the concepts and because it is not safe for them to do so. This was one of the problems with the Babe Ruth League Deal. Some of the kids were too little. But the bigger problem of the BR deal was that it was a lot of autonomous leagues without the centralized organization needed for distribution and explanation of the card as fund raiser organization. The icanbuy deal looks interesting but has been slow to develop. Development of Icanbuy's electronic wallet seems to be essential for that deal to work. But again the demographic that Icanbuy is going after is the same as tsig's. Thus identifying groups and organizations that will effectively push the product is necessary becuase tsig.com doesn't monetary or physical means to do so. Now ask yourselves are soccer leagues centrally organized? Are NASCAR races where internet consumers of the sought after demographic likely to congregate? After teenagers, who are internet savy online consumers especially of compact disks? College students? Don't "greeks" need money? Are these groups centrally located? Could there be an Phi Delt MusicCard or are frat boys too stupid? Again tsig.com has to pick and choose who they seek national deals with because their time and resources are limited. Tsig.com has to not only seek deals offered to them, tsig.com also has to make deals that will generate the greatest returns. This however doesn't preclude any organization (eg. church, rugby club) from contacting tsig.com for their fund raising needs. Anyway, hope this long winded explanation helps. z

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