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Non-Tech : E*Trade (NYSE:ET)

ET 16.56

+0.9%

Dec 12 9:30 AM EST

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To: ecommerceman who wrote (7726)	7/21/1999 11:37:00 AM
From: WhySoSoon	of 13953

EMan--ETrade should have collected enough data on how their new clients get to know ETrade by now. With this valuation information, it can now feed this data into a linear programming to optimize where, when and how to spend the money. The end result should be lower advertisement cost and bigger impacts. Some foods for thought: There is an interesting NR yesterday about EOffering comments on Reuters (owns Instinet) future in the online brokerage industry. Normally, you just don't cover a company with "Not Rated" until there is some conflicts of interest. Lets see how it unfolds... biz.yahoo.com

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