Compaq's new slogan -'Much Ado about nothing'
CPQ-Yeah Big Deal. Bring it on man,is this all you got?<g>
Sig:
This is what the big 'hoopla' is all about Geeeez,no cigar guys.
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Compaq's direct hit is here
By Michael Kanellos
Staff Writer, CNET News.com
November 11, 1998, 5:20 a.m. PT
update Compaq's holy war against Dell took a new turn today as the No. 1 PC vendor rolled out a new program to target small- and medium-sized businesses through direct sales and new product bundles.
The Houston-based company unveiled a new category of personal computers, brand named Prosignia, aimed at small- and medium-sized businesses, and said it will sell the PCs directly, bypassing, in many cases, its existing distributors.
As previously reported by CNET News.com, the new effort, which will
unveiled by CEO Eckhard Pfeiffer with fanfare in New York this morning, will essentially be the latest, and most comprehensive, effort Compaq has thus far launched to stem the popularity of direct vendors such as Dell. Small and medium-sized businesses will be encouraged to buy directly from Compaq's Web site. To entice them, Compaq will be offering special all-in-one product bundles......
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