It is a good article.
There is a lot of it that I am starting to agree with.
My own view is this: the higher level brain 'programs' the lower level.
The lower level is what reacts, what does all the grunt work.
People therefore act out of instinct - either the real basic stuff, or the 'programmed'/experience stuff, yeh call it pattern recognition.
The problem only comes when we have to justify it to ourselves.
"Yeh, Dell is a great company."
By making up a reason to justify things to ourselves, as soon as we see evidence to the contrary we hit a dissonance. (evidence vs. expectations)
The first thing we question is our rationalisation.
"Is Dell still a good company?"
"Yes, then why is the price falling?"
Yada, Yada, Yada! Denial
We probably did not really buy DELL because it was a good company. Our explanation to ourselves is most likely bogus.
Yup, it still is a great company.
But by rationalising it afterwards, we have formed an attachment to it, such that any subsequent failure in it causes self-distress.
"Boo-Hoo, I cant really be the sucker who paid the top, can I?"
Yes we act and react.
Our problem only arises when we think that it all has to make sense and then it 'makes a sense' that causes us discomfort.
The trick is not to take the outside world as personal as the majority do.
We do not have as much control/significance as we would like.
-macavity |
