America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Steve Robinett who wrote (7851)	2/13/1998 5:49:00 PM
From: yard_man	of 13594

Yes, I keep trying to put myself in the shoes of the advertiser, but it is hard. The internet does provide convenience when shopping for books, CDs and the like. Nice for trading stocks, but it seems to me that its primary use for other items is simply information. I did get information for a PC once -- but had to use the phone to arrange the purchase and I already new what I wanted. I tend to think that others get information on their purchases the way I do, but advertising ... Searching for information on a purchase -- yeah. Buying something because it caught my eye on the internet, no. I think advertisers dollars are better spent in a targeted fashion or that TV is a better "blunder-buss."

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